Oishii x Joi Blooms - The Gift of Strawberries

Photography by Grace Hatfield

Oishii offers a simplistic yet beautiful indulgence rooted in innovation and intention through their strawberries. It truly is a sensory fruit experience like no other. A delicacy that evokes sensibility - a mantra we also stand by through our floral design and style at Joi Blooms. Our florals embrace simplicity, while creating an experience that naturally uncovers a sophisticated beauty.

In our partnership, our goal was to mirror similar emotional senses people feel through the one of a kind gratification of Oishii's delicious strawberries and the delicate nature of florals by creating visually dreamy and aspirational content. Our elegant wedding themed shoot is a visual depiction of an experience that allows you to be surrounded by delicate beauty with the people you love - celebrating senses such as happiness, calmness, and comfort all while highlighting the beautiful act of gifting Oishii's sweet indulgence.

Creative Direction & Florals - Joi Blooms

Photography - Grace Hatfield

Strawberries - Oishii

Tableware - CB2

Table Linen - Broyt

Napkins - Silk & Willow